As much as 50% to 60% of all ”Local Search” for products and services is now being done on mobile devices.
Yet, it is estimated that only 1% of all the desktop websites in existence are optimized for mobile.
What would you rather have your potential customers see if they find your website?
Not being optimized for mobile is really not an option any more. Consumers shopping on mobile will just click to the next option if they see a website they cannot interact with immediately.